INTRO

We take new approaches to augment customer experience.

Problems

A lack of inbound traffic distribution and experience scheduling

Key Issues

Industrialization of theme park contents as in the center of local economic growth.
Theme parks see deficit due to reinvestment on facilities every 4-5 years.
The revisit rate is flat which is the key to their sustainability.

Problems

Customer satisfaction is low due to long waiting time (more than half of visitors complain about waiting time).
Failing to meet the demands for a new experience.

Causes

Inbound traffic remains the same.
(due to a lack of incorporating traffic forecast).
Unable to meet expectations for a new experience and provide reservation service by theme/ride.

Solutions

Smart Experience Agent helps minimize waiting time and meets the customers’ expectation

Personalized Experience Routing Algorithm

Optimization of Contents Delivery

SERVICE

Corners presents a new paradigm in providing experience.

Next-generation Theme Park

Customer Experience Management Agent

Collect customer experience data

Manage experience scenarios

Recommend experience scenarios

Children

Personalized ride reservation
Experience contents
Ride schedule notice
Enter events

Parents

Location tracking for children
Contents guide
Reservation status
Key event notice

Users

Contents guide
Complete missions
Traffic information
Experience media interaction

Online users

Online ticketing
Online event information and participation
Coupon download

“Smart Agent is designed to meet varied demands of theme park visitors”

Facilities operator

Check reservation status
Check participants
Adjust reservation rate
Provide traffic information
Enter no. of people waiting

Ticket booth

Check reservation data
Register user information
Issue tickets

System administrator

Monitor system
Schedule media
Upgrade contents
Control integrated system
Manage sales status

Theme park planner

Manage the entire theme park traffic
Create missions
Adjust reservation rate
Register experience scenarios
Manage customer experience

Next-generation Customer Experience System

Integrated Media Interconnection

“Integrated solution for digital space system management and service operation”

Next-generation Customer Experience System

Digital Experience Design

AS-IS

Needs new media that can attract visitors
Needs to improve the flow of digital experience

Needs to improve user-friendly design.
Needs to respond to various conditions.

Needs to link with existing systems.
Needs to customize existing systems.
Needs to upgrade systems with new technologies.

Concept

Enhance communication

Enhance media and interface to create immersive experience.
Promote communication through interaction with visitors.
Improve the reputation for cutting-edge technology.

Improve user interface

Develop more intuitive user interface.
Introduce a range of tools to support various conditions.
Implement a system for customization based on target, purposes and conditions.

Ensure expandability

Use existing equipment, system and contents.
Minimize the cost for future system expansion.
Secure open API to combine new technological elements.

TO-BE

Create immersive space

Create an immersive environment through interconnection between space and system.
Establish an identity for each space.
Use existing contents.

Build integrated media

Implement tools and consoles with improved convenience based on targets, objectives and conditions.
Build an environment control interface using a single device.
Create medium to promote interaction between the visitors and operators.

Use mobile devices

Engage visitors with digital media and provide more immersive experience.
Provide personalized service.
Share information to create new digital experience.

Develop platform-based system

Develop a system environment as a practical tool for interactive medium.
Establish a standard framework for new technology or media.
Create an environment where new media can be developed through contents upgrade.

“Deriving execution elements based on direction of improvement”

PRODUCT

Next-generation Customer Experience Agent for Theme Park

A.R.T
(Advanced Recommendation Tool)

Recommendation algorithm tool based on customer experience, scenario, time, space and traffic data
Identify the best weighted value to deliver personalized service through data correlation analysis and linear progression

A.P.T
(Advanced Pooling Tool)

Pooling algorithm tool designed to overcome limitation of the existing smart reservation system
Automated operation manual system based on real-time data analysis

Speed Gate S/W

Customizable S/W based on membership data
Customized to the target, objective and condition
Linked to the existing Speed Gate
Access control through various authentication media (e.g. RFID tag, barcode, beacon)

KIOSK S/W

Personalized reservation using recommendation algorithm
Customizable reservation system based on location and status
Personalized service based on individual authentication medium

DID S/W

Access to space information
Concert and contents scheduling
Operation information
Information about operator
List of reservation holders by session

Mobile S/W for Administrator

Mobile app for administrator
Access control using RFID tag, barcode and QR code
Access to the list of reservation holders and participants and control entrance.
Access to membership information
Locate companions (mobile, beacon)